Robie Rogge, President
Robie Rogge left The Metropolitan Museum of Art in 2012, after a 42-year career generating award-winning and money-making products, including books for adults and children, under "Special Publications,” a department created for her. She established ROBIE LLC in 2012, with
Editorial Director Dian Smith and Creative Director Hannah Rogge, for the purpose of creating, refreshing, and extending products for publishers and novelty companies.
ROBIE's first sale was to the Museum of Modern Art: the HIDDEN PENCIL JOURNAL, a journal with a trompe l'oeil pencil embedded in the cover. That same year Clarkson Potter bought DO ONE THING EVERY DAY THAT SCARES YOU. An instant success, this guided journal has spawned a series of four titles to date (2017), with over 400,000 copies in print. Three more titles have been contracted for 2018 and 2019.
ROBIE’s innovative formats include a book shaped like the pussy-hat of the 2017 Women's March, pencils and pens embedded unexpectedly in journals and attached by magnets, books that fold into paper sculptures, and a book with a one-minute timer. For children, ROBIE's list includes glow-in- the-dark lacing cards, masks on a stroller ring, a carousel-style book, and a book with a mirror flap. ROBIE's product arm created Bartending Glasses in two sizes, designed by Hannah Rogge, bestsellers for Kikkerland. Other original products are a bottle opener for NPW, a mug with a marker pen for Fred
and Friends, and a male/female bird matching game for Laurence King.
ROBIE's publishers include Abrams, Clarkson Potter, Chronicle, Quarto, Museum of Modern Art, Thames & Hudson, C & T Publishing, and Laurence King.