ROBIE LLC is a company established in 2012 to create, refresh, and extend products for clients in the United States and England.  ROBIE sells concepts, complete manuscripts, and finished designs to publishers and to novelty companies for their production and sales distribution.  

Robie Rogge, President   Robie Rogge left The Metropolitan Museum of Art in 2012, after a 42-year career generating award-winning and money-making products, including books for adults and children, under "Special Publications,” a department created for her. She established ROBIE LLC in 2012, with Editorial Director Dian Smith and Creative Director Hannah Rogge, for the purpose of creating, refreshing, and extending products for publishers and novelty companies.  ROBIE's first sale was to the Museum of Modern Art: the HIDDEN PENCIL JOURNAL, a journal with a trompe l'oeil pencil embedded in the cover. That same year Clarkson Potter bought DO ONE THING EVERY DAY THAT SCARES YOU. An instant success, this guided journal has spawned a series of four titles to date (2017), with over 400,000 copies in print. Three more titles have been contracted for 2018 and 2019.  ROBIE’s innovative formats include a book shaped like the pussy-hat of the 2017 Women's March, pencils and pens embedded unexpectedly in journals and attached by magnets, books that fold into paper sculptures, and a book with a one-minute timer. For children, ROBIE's list includes glow-in- the-dark lacing cards, masks on a stroller ring, a carousel-style book, and a book with a mirror flap. ROBIE's product arm created Bartending Glasses in two sizes, designed by Hannah Rogge, bestsellers for Kikkerland. Other original products are a bottle opener for NPW, a mug with a marker pen for Fred and Friends, and a male/female bird matching game for Laurence King.  ROBIE's publishers include Abrams, Clarkson Potter, Chronicle, Quarto, Museum of Modern Art, Thames & Hudson, C & T Publishing, and Laurence King.

Robie Rogge, President

Robie Rogge left The Metropolitan Museum of Art in 2012, after a 42-year career generating award-winning and money-making products, including books for adults and children, under "Special Publications,” a department created for her. She established ROBIE LLC in 2012, with
Editorial Director Dian Smith and Creative Director Hannah Rogge, for the purpose of creating, refreshing, and extending products for publishers and novelty companies.

ROBIE's first sale was to the Museum of Modern Art: the HIDDEN PENCIL JOURNAL, a journal with a trompe l'oeil pencil embedded in the cover. That same year Clarkson Potter bought DO ONE THING EVERY DAY THAT SCARES YOU. An instant success, this guided journal has spawned a series of four titles to date (2017), with over 400,000 copies in print. Three more titles have been contracted for 2018 and 2019.

ROBIE’s innovative formats include a book shaped like the pussy-hat of the 2017 Women's March, pencils and pens embedded unexpectedly in journals and attached by magnets, books that fold into paper sculptures, and a book with a one-minute timer. For children, ROBIE's list includes glow-in- the-dark lacing cards, masks on a stroller ring, a carousel-style book, and a book with a mirror flap. ROBIE's product arm created Bartending Glasses in two sizes, designed by Hannah Rogge, bestsellers for Kikkerland. Other original products are a bottle opener for NPW, a mug with a marker pen for Fred
and Friends, and a male/female bird matching game for Laurence King.

ROBIE's publishers include Abrams, Clarkson Potter, Chronicle, Quarto, Museum of Modern Art, Thames & Hudson, C & T Publishing, and Laurence King.

Dian Smith, Editorial Director   Dian Smith is a writer and editor with graduate degrees in education and reading from Harvard and Columbia. Outside her job as a reading specialist, she has published books and articles for children and adults. For ROBIE, she co-authored with Robie Rogge the DO ONE THING EVERY DAY series; NO WORRIES: Write, Act, Turn the Page; ANIMALS IN THE STARS LACING CARDS; and HEART OF GOLD. She also originated two sets of matching cards with an educational twist.

Dian Smith, Editorial Director

Dian Smith is a writer and editor with graduate degrees in education and reading from Harvard and Columbia. Outside her job as a reading specialist, she has published books and articles for children and adults. For ROBIE, she co-authored with Robie
Rogge the DO ONE THING EVERY DAY series; NO
WORRIES: Write, Act, Turn the Page; ANIMALS IN THE STARS LACING CARDS; and HEART OF GOLD. She also originated two sets of matching cards with an educational twist.

Hannah Rogge, Creative Director   Hannah Rogge has a degree in Industrial Design from the Rhode Island School of Design. For ROBIE, she created 101 JOYS MAKE A RAINBOW: A Gratitude Diary and 101 SMILES MAKE A SUNSHINE: A Happiness Journal, published by Chronicle, and two bestselling sets of bartending glasses for Kikkerland. Hannah’s non-fiction novelty title HELLO, HONEYBEES will be published by Chronicle Books for Children in spring 2019. Hannah is currently Director of Product Development for Klutz, a division of Scholastic.

Hannah Rogge, Creative Director

Hannah Rogge has a degree in Industrial Design from the Rhode Island School of Design. For ROBIE, she created 101 JOYS MAKE A RAINBOW: A Gratitude Diary and 101 SMILES MAKE A SUNSHINE: A Happiness Journal, published by Chronicle,
and two bestselling sets of bartending glasses for Kikkerland. Hannah’s non-fiction novelty title HELLO, HONEYBEES will be published by Chronicle Books for Children in spring 2019. Hannah is currently Director of Product Development for Klutz, a division of
Scholastic.

Miriam Berman, Creative/Design Consultant   Miriam Berman designed multiple books and projects for Robie Rogge at The Metropolitan Museum of Art, including the bestseller FUN WITH HIEROGLYPHS, one of the first in the "book-plus" genre. For ROBIE, she has designed five journals published by Quarto, each with a silver pen ingeniously integrated into the illustration on the cover. Miriam has also designed a book for Thames & Hudson based on an unpublished story with illustrations by Andy Warhol and an innovative package for Chronicle, scheduled to be published in 2020.

Miriam Berman, Creative/Design Consultant

Miriam Berman designed multiple books and projects for Robie Rogge at The Metropolitan Museum of Art, including the bestseller FUN WITH HIEROGLYPHS, one of the first in the "book-plus" genre. For ROBIE, she
has designed five journals published by Quarto, each with a silver pen ingeniously integrated into the illustration on the cover. Miriam has also designed a book for Thames & Hudson based on an unpublished story with illustrations by Andy Warhol and an innovative package for Chronicle, scheduled to be published in 2020.

Kris Jordan, Creative Consultant   From the middle of the country, Kris Jordan spots trends before anyone else on either coast, as she once did as a product developer at The Metropolitan Museum of Art. With her sharp instinct and critical eye, she scours traditional and non-traditional sources for clever and original products and gadgets. Kris reviews and critiques new ideas, and her invaluable input always makes ROBIE projects better.  LinkedIn

Kris Jordan, Creative Consultant

From the middle of the country, Kris Jordan spots trends before anyone else on either coast, as she once did as a product developer at The Metropolitan Museum of Art. With her sharp instinct and critical eye, she scours traditional and non-traditional sources for clever and original products and gadgets. Kris reviews and critiques new ideas, and her invaluable input always makes ROBIE projects better.

LinkedIn

 
Naava Ofri-Akman, Intern   Naava Ofri-Akman is a Hunter College High School Senior. She provides her talents in mocking up ideas both physically and electronically, troubleshooting computer problems, and maintaining this website.

Naava Ofri-Akman, Intern

Naava Ofri-Akman is a Hunter College High School Senior. She provides her talents in mocking up ideas both physically and electronically, troubleshooting computer problems, and maintaining this website.

 

Clients

  • Abrams

  • C & T Publishing

  • Chronicle Books

  • Clarkson Potter Style

  • DCI

  • Fashion Institute of Technology

  • Fred and Friends

  • Galison

  • Kikkerland

  • Laurence King Ltd

  • Museum of Modern Art

  • NPW

  • Rock Point Press

  • School Zone

  • Thames & Hudson

  • uncommongoods